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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO

WINNER

Royal Mail bid to boost DM profile

The Royal Mail is setting up a business unit to promote its direct marketing and home shopping services in a drive to convince the marketing community that it is a media owner in its own right.

CAMPAIGN DIRECT: MY BEST SHOT

discriminating, cynical, unforgiving, downright sneering recipients of DM are. Yep, you lot reading this ...

MEDIA: C5 turns to DM drive

Channel 5 has switched on a direct marketing drive to boost its audience by over half a million in the next three months.

INTERNATIONAL GALLERY: Antarctica Beer DM9

, when he turns briefly into the trademark Antarctica penguin. Country Brazil Agency DM9 ...

REVIEW: Marketing and advertising news in the week’s press ..

released first-quarter figures for 1997, showing sales up 42 per cent at DM1.7 billion and profits up 37 per cent at DM235 million. The pounds 200 million invested in the company four years ago by Robert ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.