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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

WINNER

Boots DM drive to cardholders

Boots is embarking on its first major direct marketing assault linked to the Advantage loyalty card it launched in August.

REVIEW: Marketing and advertising news in the week’s press ..

released first-quarter figures for 1997, showing sales up 42 per cent at DM1.7 billion and profits up 37 per cent at DM235 million. The pounds 200 million invested in the company four years ago by Robert ...

Retail Design: What’s in store for brands - The rise of own-brand stores offers new challenges in retail design, writes Julia Thrift

stitches. It s all DM stitching; a lot of the detailing is tongue-in-cheek humour, says Din. A ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.