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Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

, mailing, response, fulfilment, telemarketing, database management and DM project management ...

BT consultant is locked out after clash with staff

DM account until the end of quarter four in March. Carter s office said he had nothing ...

Cellnet DM role for BT’s Carter

American joins Cellnet as a consultant this week and will launch the company s first DM work ... s pounds 20m DM offensive - one of the biggest campaigns of its kind in the UK. Carter will continue to work on BT s residential DM campaign until the end of March. Carter, who runs his own ...

AGENDA: Cellnet: thinking beyond ads - Cellnet is calling upon the direct marketing skills of BT’s Ed Carter to strengthen the brand, but can this shift in strategy differentiate it from its rivals? Lisa Campbell reports

above-the-line budget was spent. The balance will be used to finance this year s DM push ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.