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Deutsche Bank, Germany s largest bank, is looking for a PR company to promote its restructured private banking division. The bank is believed to have earmarked a budget of around DM6 million ... the nucleus of its private banking business in Germany, where Deutsche Bank manages around DM40 billion ...
Heinz is considering changing its strategy of targeting its Heinz at Home magazine to specific groups of consumers. A regional test will see one million homes door-dropped with the publication.
American joins Cellnet as a consultant this week and will launch the company s first DM work ... s pounds 20m DM offensive - one of the biggest campaigns of its kind in the UK. Carter will continue to work on BT s residential DM campaign until the end of March. Carter, who runs his own ...
The new Data Protection Bill, which is likely to cost UK businesses over pounds 1bn, will have little impact on direct marketers, according to the Direct Marketing Association. Senior DM managers within agencies and companies are still poring over details of the bill, published by the Home ...
above-the-line budget was spent. The balance will be used to finance this year s DM push ...
the level of industry growth could rapidly tail off. DM has been the flavour of the decade. Annual expenditure rose from pounds 4.5bn in 1994 to pounds 6.2bn in 1996. My fears for DM being able to sustain this growth were reinforced by a recent Direct Marketing Association survey, which found that only 20% of DM ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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