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the company s half-year results in August. Profits for the first six months were up by 47.2 per cent to DM118...Jurgen Richter, chairman of Axel Springer, had every right to be upbeat when he announced the company s half-year results in August. Profits for the first six months were up by 47.2 per cent to DM ... for the year to 31 December 1996 were DM164 million on total revenues of DM4.4 billion WORLDWIDE ...
Concerned that firms offering a limited range of services have been describing themselves as DM...Concerned that firms offering a limited range of services have been describing themselves as DM agencies, the DMA executive published a new definition this month. It reads: A DM agency s main ... , customer contact or sales through direct communications. A DM agency will plan, create, implement ...
Results in propensity to buy and positive attitude to the product were so good when SmithKline Beecham used direct marketing to target chronic indigestion sufferers with mailings for Tagamet that it asked its researchers to double-check their figures.
but sweeping to the deeply technical. The DM industry, for instance, has been lobbying for direct mail ...
or DM agencies. There are more refined tests and analyses designed to restrict a mailing ...
was made BMW s first direct marketing manager. Before, we used DM on an ad-hoc basis. What ... dealers. Which agencies do you work with? Evans Hunt Scott (DM), DunnHumby Associates ...
Back in the dim and distant 80s, direct marketing agencies were all the same - or so many ad agencies and clients believed. Of course, this was never the case but, as the poor relation in the agency world, outfits didn t have the clout to counteract their poor public perception.
The Royal Mail and the Direct Marketing Association are to run a joint campaign to head off anti- junk mail legislation.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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