Postal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
Direct mail will become cheaper as a result of the government s review of the Post Office.
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Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer
19 Dec 1998 | by ROBIN COBB
specialists and supported by both industry and agencies. Particularly valuable in understanding DM s role ...
Tullo Marshall scoops Cellnet’s DM business
18 Dec 1998 | by ELEANOR TRICKETT
Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three-way pitch.
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand to Dynamo after two separate reviews.
Rapier scoops DMA gold award for C&W direct response TV
18 Dec 1998 | by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV category for Best Use of DM Media. Factors contributing to the win included a response rate that far ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir
and be as constructive as we can about other people s best efforts. Sort of goodwill to all DM. HMV ...
Cellnet DM shop to boost loyalty
17 Dec 1998 | by LISA CAMPBELL
networks - and hopes to combat it with a new DM programme. This will involve more relationship ...
CWC scoops top direct campaign honours for ’98
17 Dec 1998 | by IAN DARBY
successful DM agency, with a total of 26 wins. ...
Rapier takes Gold at DMA awards
16 Dec 1998
Building category of the Strategic Use of DM section, in which it achieved first place. In the High ...
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