to remove filtersFisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand to Dynamo after two separate reviews.
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TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer
19 Dec 1998 | by ROBIN COBB
specialists and supported by both industry and agencies. Particularly valuable in understanding DM s role ...
Rapier scoops DMA gold award for C&W direct response TV
18 Dec 1998 | by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV category for Best Use of DM Media. Factors contributing to the win included a response rate that far ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir
and be as constructive as we can about other people s best efforts. Sort of goodwill to all DM. HMV ...
CWC scoops top direct campaign honours for ’98
17 Dec 1998 | by IAN DARBY
successful DM agency, with a total of 26 wins. ...
HOTLINE
11 Dec 1998 | by ANNA GRIFFITHS
, DM9 DDB, was named agency of the year. IPC Magazines has handed Duckworth Finn Grubb Waters ...
LIVE ISSUE/TEQUILA PAYNE STRACEY: TBWA declares global ambitions with DM merger - Tequila Payne
04 Dec 1998 | by CLAIRE COZENS
Last week Omnicom announced, after months of speculation, it was merging two of its agencies to form a creatively driven international brand. The new agency leaped straight into the top five UK agencies and took on an unwieldy string of names as its title.
Omnicom group to swallow AMV
03 Dec 1998 | by LISA CAMPBELL
for Omnicom with several promotions agencies and DM agencies. Both AMV and Omnicom are extremely successful ...
MARKET RESEARCH: Combined strengths - Direct marketing and market research are moving ever closer together, as marketers merge the best techniques from each sector. Louella Miles reports
03 Dec 1998 | by LOUELLA MILES
been viewed as market research. Increasingly, it s being used by DM companies. This climate ...
TBWA combines major DM shops
27 Nov 1998 | by ELEANOR TRICKETT
TBWA s two main UK below-the-line brands, Tequila and Payne Stracey, have merged to create a direct marketing agency with claimed billings of up to pounds 100 million.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
