to remove filtersCAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Selling up - or selling out? Online pioneers look to the inevitable
30 Oct 1998 | by JOHN OWEN
, how on earth do you think those ad and DM agencies will manage to muscle in? They - and not just ...
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CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase
30 Oct 1998 | by KAREN YATES
BUDWEISER AND THE WORLD CUP
ISBA annual poll reveals upturn in DM spending
16 Jul 1998 | by ANNE-MARIE CRAWFORD
Two-thirds of marketers increased their spending on direct marketing over the past year, according to the Incorporated Society of British Advertisers (ISBA) annual survey of its members.
STOP PRESS
30 Apr 1998 | by DANNY ROGERS
the brand s current DM agency GGT Direct....National Savings has appointed direct marketing agency Evans Hunt Scott to work alongside the brand s current DM agency GGT Direct. Amazon.com, the US-based Internet bookstore, has made its first significant move into the UK market with a number of acquisitions including Bookpagers, the UK ...
IBM pounds 20m feeds global DM drive
16 Apr 1998 | by LISA CAMPBELL
IBM is running its first centralised worldwide below-the-line campaign as part of its continuing drive to bring consistency to the brand.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
