Postal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
Direct mail will become cheaper as a result of the government s review of the Post Office.
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Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
Tullo Marshall scoops Cellnet’s DM business
18 Dec 1998 | by ELEANOR TRICKETT
Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three-way pitch.
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand to Dynamo after two separate reviews.
Cellnet DM shop to boost loyalty
17 Dec 1998 | by LISA CAMPBELL
networks - and hopes to combat it with a new DM programme. This will involve more relationship ...
LIVE ISSUE/TEQUILA PAYNE STRACEY: TBWA declares global ambitions with DM merger - Tequila Payne
04 Dec 1998 | by CLAIRE COZENS
Last week Omnicom announced, after months of speculation, it was merging two of its agencies to form a creatively driven international brand. The new agency leaped straight into the top five UK agencies and took on an unwieldy string of names as its title.
TBWA combines major DM shops
27 Nov 1998 | by ELEANOR TRICKETT
TBWA s two main UK below-the-line brands, Tequila and Payne Stracey, have merged to create a direct marketing agency with claimed billings of up to pounds 100 million.
Cellnet in quest for DM shop following split with OgilvyOne
13 Nov 1998 | by ELEANOR TRICKETT
Cellnet is looking for a new direct marketing agency following a secret split with OgilvyOne in April.
PROFILE: Shock of the old - HELEN WRIGHT, HEAD OF DM, HELP THE AGED
12 Nov 1998 | by HARRIET MARSH
She does not seem the sort of woman who would ask a group of 70-year-old pensioners to lie barefoot on a mock-up of a mortuary board and pretend to be dead.
DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating
30 Oct 1998 | by ROBERT DWEK
significantly ahead of revenues. DM agencies were catching up after their short-sighted underinvestment...significantly ahead of revenues. DM agencies were catching up after their short-sighted underinvestment ... of employees in the DM agency sector rose by 14 per cent, with 30 of the top 40 agencies reporting ... Marketing, believes it is critical that DM agencies do everything in their power to attract and retain ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
