to remove filtersPostal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
Direct mail will become cheaper as a result of the government s review of the Post Office.
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Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer
19 Dec 1998 | by ROBIN COBB
specialists and supported by both industry and agencies. Particularly valuable in understanding DM s role ...
Cellnet DM shop to boost loyalty
17 Dec 1998 | by LISA CAMPBELL
networks - and hopes to combat it with a new DM programme. This will involve more relationship ...
CWC scoops top direct campaign honours for ’98
17 Dec 1998 | by IAN DARBY
successful DM agency, with a total of 26 wins. ...
Omnicom group to swallow AMV
03 Dec 1998 | by LISA CAMPBELL
for Omnicom with several promotions agencies and DM agencies. Both AMV and Omnicom are extremely successful ...
MARKET RESEARCH: Combined strengths - Direct marketing and market research are moving ever closer together, as marketers merge the best techniques from each sector. Louella Miles reports
03 Dec 1998 | by LOUELLA MILES
been viewed as market research. Increasingly, it s being used by DM companies. This climate ...
PROFILE: The collector - MICHAEL BIRKIN, GLOBAL PRESIDENT, OMNICOM DAS
26 Nov 1998 | by KEN GOFTON
of Omnicom s Diversified Agencies Services (DAS). Back in March, fast-growing DM and sales promotion ...
Travel chief to revamp Labour
19 Nov 1998 | by DANNY ROGERS
. Terry Hunt, EHS creative director, said that it had declined to repitch for the DM business due ...
PROFILE: Shock of the old - HELEN WRIGHT, HEAD OF DM, HELP THE AGED
12 Nov 1998 | by HARRIET MARSH
She does not seem the sort of woman who would ask a group of 70-year-old pensioners to lie barefoot on a mock-up of a mortuary board and pretend to be dead.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
