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British Airways is launching a promotion through three of its below-the-line agencies, Carlson, Tullo Marshall Warren and Claydon Heeley, for its premium business traveller product, Club World.
Bartle Bogle Hegarty is closing its ten-year-old direct marketing operation, Limbo, and will bring the staff and a handful of its clients in-house to form a new division of the ad agency.
. DM has long since won the battle to be accepted as a powerful communications tool. Few people today would doubt that if response is needed, DM delivers. Yet in the darker corners of marketing there are still those who need to be convinced that DM can do more than just elicit replies. At its best ...
it was holding a pitch for its first DM agency. ...
. Carlson revised its previous ad campaign and concentrated on a DM push to prospective clients under ...
The Direct Marketing Association and the Royal Mail are calling for entries for this year s Direct Marketing Awards. The deadline for entries is September 24 and results will be announced at a ceremony on December 15. The judges panel is again headed by Judith Donovan CBE.
an interest in DM, companies are members because of their advertising activities. Therefore the respondents have no reason to indulge in special pleading for DM, which means that ISBA s survey presents what ... s activity - found that 66% of respondents increased their DM spend. The figure is the highest ...
this is quite the sort of creativity clients expect from a DM agency is debatable. - What is it about ...
This year has seen a sizeable number of talented people scurry out of their big, ugly direct marketing agencies and try something new and sexy. The news that Stuart Archibald, Jon Ingall and Steve Stretton were forming AIS, a Havas-backed agency (Cam-paign, last week), neatly revived this year s fashionable...
If the papers are to be believed, recession lurks around the corner. Traditionally, this means good news for the direct marketing industry. Last time, all those lovely big budgets flew south for the duration and the teams laid off in adland sought sanctuary in DM agencies, where ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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