to remove filtersBarclaycard to extend review to DM agencies
15 Oct 1998 | by BINNUR BEYAZTAS
Barclaycard, whose creative advertising account is currently up for pitch, is now running a parallel review of its below-the-line activity.
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DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come
30 Oct 1998 | by JADE GARRETT
. In many ways, DM has an advantage over TV. Mail can be any size or shape and so the canvas can be more ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
28 Aug 1998 | by SHAUN MCILRATH and IAN HARDING, joint c
If the papers are to be believed, recession lurks around the corner. Traditionally, this means good news for the direct marketing industry. Last time, all those lovely big budgets flew south for the duration and the teams laid off in adland sought sanctuary in DM agencies, where ...
IN-HOUSE SURVEY: Home front - This year’s survey shows that in-house evaluation still has a long way to go. Stephanie France reports
21 Aug 1998 | by STEPHANIE FRANCE
. Recently, to get away from its image of the classic black DM boot, family-owned R Griggs introduced jazz ...
customers. The brand may be visible but the response to its DM strategy is Graham Leigh’s next trial
31 Jul 1998 | by ROBERT DWEK
I have the biggest in-tray in the marketing industry, says Graham Leigh, group marketing director of b2, the financial services company and brand launched by Barclays in May. Leigh is not being boastful, but simply emphasising the huge number of business letters that have landed on his desk over the...
DIRECT MARKETING: RBS ADVANTA CARD
02 Jul 1998 | by SIMON MARQUIS, managing director of Zen
lack of advertising or sales promotion, this success has been achieved entirely through DM and some ...
STOP PRESS
30 Apr 1998 | by DANNY ROGERS
the brand s current DM agency GGT Direct....National Savings has appointed direct marketing agency Evans Hunt Scott to work alongside the brand s current DM agency GGT Direct. Amazon.com, the US-based Internet bookstore, has made its first significant move into the UK market with a number of acquisitions including Bookpagers, the UK ...
BELOW-THE-LINE: BRITANNIA AGM
09 Apr 1998 | by RICHARD MURRAY, a partner at Williams M
Client: Britannia Building Society; Fiona King, principal DM manager Campaign: 1998 AGM: Have...Client: Britannia Building Society; Fiona King, principal DM manager Campaign: 1998 AGM: Have your say Agency: Carlson Marketing Timescale: March 21 to April 27 1998 Budget: Undisclosed The Brief A year of flotation fever in the building society sector has left Britannia as the third ...
Save & Prosper hires DM shops
26 Feb 1998 | by ANNE-MARIE CRAWFORD
Investment house Save s communications review.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
