BUDWEISER AND THE WORLD CUP
Highland Distillers is testing its first direct marketing campaign for its Famous Grouse whisky brand. The campaign by Barraclough Hall Woolston Gray, targets current drinkers and is based on the icon ad campaign developed by Abbott Mead Vickers BBDO. The company is also talking to design agencies...
it was holding a pitch for its first DM agency. ...
. Carlson revised its previous ad campaign and concentrated on a DM push to prospective clients under ...
Germany is under pressure to reform its draconian direct marketing rules or face an action against it at the European Court of Justice.
/ Satellite and Outsider. The Agency of the Year was DM9/DDB Publicidade (Sao Paulo) ahead of TBWA Chiat Day ...
% of consumers targeted redeeming their coupons (double the average DM redemption rate). Redemption ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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