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11 Dec 1998 | by ANNA GRIFFITHS
, DM9 DDB, was named agency of the year. IPC Magazines has handed Duckworth Finn Grubb Waters ...
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Postal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
Direct mail will become cheaper as a result of the government s review of the Post Office.
Travel chief to revamp Labour
19 Nov 1998 | by DANNY ROGERS
. Terry Hunt, EHS creative director, said that it had declined to repitch for the DM business due ...
PROFILE: Shock of the old - HELEN WRIGHT, HEAD OF DM, HELP THE AGED
12 Nov 1998 | by HARRIET MARSH
She does not seem the sort of woman who would ask a group of 70-year-old pensioners to lie barefoot on a mock-up of a mortuary board and pretend to be dead.
AGENDA: Tories adopt the direct approach - Direct marketing has become the buzzword for the Conservative Party as it attempts to boost membership and donations for its dwindling funds. Danny Rogers reports
15 Oct 1998 | by DANNY ROGERS
reasons why the DM option is attractive to the party. Not least is the looming possibility ... people join Labour. Despite the Conservative Party s briefer flirtation with DM, it has scored ... to ensure a consistent brand image. Effective as DM may prove in boosting membership and funds, can ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
28 Aug 1998 | by SHAUN MCILRATH and IAN HARDING, joint c
If the papers are to be believed, recession lurks around the corner. Traditionally, this means good news for the direct marketing industry. Last time, all those lovely big budgets flew south for the duration and the teams laid off in adland sought sanctuary in DM agencies, where ...
DIRECT NEWS: Germany told to reform DM rules
24 Jul 1998 | by JOHN TYLEE
Germany is under pressure to reform its draconian direct marketing rules or face an action against it at the European Court of Justice.
DM firms face curbs on the electoral roll
16 Jul 1998 | by BINNUR BEYAZTAS
Marketers could soon be restrained from using the electoral register when planning direct mail campaigns, according to the Data Protection Registrar, Elizabeth France.
Govt to curb ’wonder drug’ targeting
12 Jun 1998 | by Our Parliamentary correspondent
wonder cures . A total ban on DM campaigns by drugs companies is thought unlikely because ...
Government to curb drug companies ability to run direct marketing
09 Jun 1998
". A total ban on DM campaigns by drugs firms is thought unlikely because Tony Blair has ordered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
