to remove filtersCWC scoops top direct campaign honours for ’98
17 Dec 1998 | by IAN DARBY
successful DM agency, with a total of 26 wins. ...
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Rapier scoops DMA gold award for C&W direct response TV
18 Dec 1998 | by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV category for Best Use of DM Media. Factors contributing to the win included a response rate that far ...
HOTLINE
11 Dec 1998 | by ANNA GRIFFITHS
, DM9 DDB, was named agency of the year. IPC Magazines has handed Duckworth Finn Grubb Waters ...
CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase
30 Oct 1998 | by KAREN YATES
BUDWEISER AND THE WORLD CUP
Poll finds public support for an ad-funded BBC
29 Oct 1998 | by ANNE-MARIE CRAWFORD
Envision, a consortium involving WPP companies led by DM agency OgilvyOne, along with the Post Office ...
PlayStation opts for direct sales
24 Sep 1998 | by LISA CAMPBELL
it was holding a pitch for its first DM agency. ...
SALES PROMOTION: Do’s and Don’ts of sales promotion - What makes a winning promotion? Experience of past campaigns is as good a guide as any. Holly Acland offers several pointers
17 Sep 1998 | by HOLLY ACKLAND
. Carlson revised its previous ad campaign and concentrated on a DM push to prospective clients under ...
databases are a potential DM goldmine, as marketers are starting to find. Richard Cook reports
31 Jul 1998 | by RICHARD COOK
out three other well-managed DM operations: Chelsea, Leicester and ... little Enfield Town. ...
Nike takes Grand Prix as US sweeps Cannes
03 Jul 1998 | by STEFANO HATFIELD
/ Satellite and Outsider. The Agency of the Year was DM9/DDB Publicidade (Sao Paulo) ahead of TBWA Chiat Day ...
BSkyB plans DM push for digital TV custom
23 Apr 1998 | by DANNY ROGERS
. The remaining chunk of the DM business is to recruit from those members of the UK public who are not Sky TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
