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HOTLINE

, DM9 DDB, was named agency of the year. IPC Magazines has handed Duckworth Finn Grubb Waters ...

CAMPAIGN DIRECT: PROFILE - KAREN PENNEY. Sainsbury’s marketer hoping to add a little ’magic’ to its loyalty scheme. Karen Penney is building on Reward Card’s growing success with a change of agency, Robert Dwek says

-term relationships with customers whereas a lot of DM agencies still seem to be stuck in the direct-mail mentality ...

Boots DM push targets women

Boots is using its Advantage Card database to target a closely identified group of 1.5 million female cardholders in a segmented summer mailing campaign launched this week.

Vodafone begins DM drive to lessen churn

Vodafone is aiming to improve customer retention with a new direct mail programme and the appointment of senior loyalty marketers.

STOP PRESS

the brand s current DM agency GGT Direct....National Savings has appointed direct marketing agency Evans Hunt Scott to work alongside the brand s current DM agency GGT Direct. Amazon.com, the US-based Internet bookstore, has made its first significant move into the UK market with a number of acquisitions including Bookpagers, the UK ...

AGENDA: Integration: a creative mix - Clients may look critically at the role of integrated agencies, writes Chris Macleod, but their skills, if properly used, can be key to finding ad solutions

standards of integrated agencies (which is why we are proud of our own sales promotion and DM awards ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.