11 Dec 1998
| by ANNA GRIFFITHS
, DM9 DDB, was named agency of the
year.
IPC Magazines has handed Duckworth Finn Grubb Waters ...
28 Aug 1998
| by ROBERT DWEK
-term relationships with customers whereas a lot of DM
agencies still seem to be stuck in the direct-mail mentality ...
16 Jul 1998
| by BINNUR BEYAZTAS
Boots is using its Advantage Card database to target a closely
identified group of 1.5 million female cardholders in a segmented summer
mailing campaign launched this week.
07 May 1998
| by ANNE-MARIE CRAWFORD
Vodafone is aiming to improve customer retention with a new direct
mail programme and the appointment of senior loyalty marketers.
30 Apr 1998
| by DANNY ROGERS
the brand s current DM agency GGT Direct....National Savings has appointed direct marketing agency Evans Hunt
Scott to work alongside the brand s current DM agency GGT Direct.
Amazon.com, the US-based Internet bookstore, has made its first
significant move into the UK market with a number of acquisitions
including Bookpagers, the UK ...
12 Mar 1998
| by CHRIS MACLEOD
standards of integrated
agencies (which is why we are proud of our own sales promotion and DM
awards ...