to remove filtersCellnet DM shop to boost loyalty
17 Dec 1998 | by LISA CAMPBELL
networks - and hopes to combat it with a new DM programme. This will involve more relationship ...
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Tullo Marshall scoops Cellnet’s DM business
18 Dec 1998 | by ELEANOR TRICKETT
Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three-way pitch.
CWC scoops top direct campaign honours for ’98
17 Dec 1998 | by IAN DARBY
successful DM agency, with a total of 26 wins. ...
Cellnet in quest for DM shop following split with OgilvyOne
13 Nov 1998 | by ELEANOR TRICKETT
Cellnet is looking for a new direct marketing agency following a secret split with OgilvyOne in April.
PlayStation opts for direct sales
24 Sep 1998 | by LISA CAMPBELL
it was holding a pitch for its first DM agency. ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
28 Aug 1998 | by SHAUN MCILRATH and IAN HARDING, joint c
If the papers are to be believed, recession lurks around the corner. Traditionally, this means good news for the direct marketing industry. Last time, all those lovely big budgets flew south for the duration and the teams laid off in adland sought sanctuary in DM agencies, where ...
Nike takes Grand Prix as US sweeps Cannes
03 Jul 1998 | by STEFANO HATFIELD
/ Satellite and Outsider. The Agency of the Year was DM9/DDB Publicidade (Sao Paulo) ahead of TBWA Chiat Day ...
Compaq’s global review extends to DM agencies
25 Jun 1998 | by LISA CAMPBELL
Computer manufacturer Compaq is continuing a wholesale review of its marketing communications by looking for a number of new below-the-line agencies.
Vodafone begins DM drive to lessen churn
07 May 1998 | by ANNE-MARIE CRAWFORD
Vodafone is aiming to improve customer retention with a new direct mail programme and the appointment of senior loyalty marketers.
IBM pounds 20m feeds global DM drive
16 Apr 1998 | by LISA CAMPBELL
IBM is running its first centralised worldwide below-the-line campaign as part of its continuing drive to bring consistency to the brand.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
