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DIRECT NEWS: BA Club World task goes to DM shops

British Airways is launching a promotion through three of its below-the-line agencies, Carlson, Tullo Marshall Warren and Claydon Heeley, for its premium business traveller product, Club World.

Thomson divides DM budget for mail blitz

Thomson, the UK s biggest holiday operator, has split its direct-marketing account between two agencies, which have been given the task of creating direct communications for millions of UK holidaymakers.

STOP PRESS

the brand s current DM agency GGT Direct....National Savings has appointed direct marketing agency Evans Hunt Scott to work alongside the brand s current DM agency GGT Direct. Amazon.com, the US-based Internet bookstore, has made its first significant move into the UK market with a number of acquisitions including Bookpagers, the UK ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.