25 Sep 1998
| by GORDON MACMILLAN
British Airways is launching a promotion through three of its
below-the-line agencies, Carlson, Tullo Marshall Warren and Claydon
Heeley, for its premium business traveller product, Club World.
20 Aug 1998
| by STEVE BELL
Thomson, the UK s biggest holiday operator, has split its
direct-marketing account between two agencies, which have been given the
task of creating direct communications for millions of UK
holidaymakers.
30 Apr 1998
| by DANNY ROGERS
the brand s current DM agency GGT Direct....National Savings has appointed direct marketing agency Evans Hunt
Scott to work alongside the brand s current DM agency GGT Direct.
Amazon.com, the US-based Internet bookstore, has made its first
significant move into the UK market with a number of acquisitions
including Bookpagers, the UK ...