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DIARY: Heavenly idea turned into a hell of a mess

30 Jan 1998 | by MAIRI CLARK

of the Thames . Any clues as to the address of the new home for DM s finest practitioners? No. Like we ...

CAMPAIGN DIRECT ISSUE: Opinion moves slowly in favour of DMA awards but less of them. Some agencies feel direct marketers still have a bias toward results instead of creativity. By Robert Dwek

16 Jan 1998 | by ROBERT DWEK

-direct marketing people involved, he concedes, but at the same time there is a large part of the DM industry ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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