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HOTLINE

by the creative directors of DM9/DDB. Auto Trader is to run a series of anti-drink-drive ads ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

Direction in the UK ... Melody FM is reborn as Magic FM ... BMP DDB and Claydon Heeley launch a DM shop ...

Littlewoods in agency talks about umbrella campaign

input to all DM material. This doesn t affect it at all, a company spokeswoman said ...

CAMPAIGN DIRECT: REVIEW

of DM is the opportunity to be interactive. This pack cleverly exploits this to the full ...

DIRECT: Vileda relaunches with Tequila-led DM

sales promotion, direct marketing, radio and press work. The DM campaign will break ahead ... DM programmes for this activity throughout 2000. Paul Biggins, managing director of Tequila ...

DIRECT: Virgin unveils DM push in pounds 20m Mobile launch

Virgin has launched one of its largest ever direct marketing campaigns for Virgin Mobile, the mobile telecoms brand it unveiled last month.

ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born

What can be more calculated to set your pulse racing, as the days shorten and the weather worsens, than the chance to take part in a brand new autumn survey ?

BT Cellnet seeks chief to increase Genie customers

to double this by March 2000. DM activity is currently handled by TMW and Bronnercom ...

200 for 2000: Top 30 Direct and sp agencies - DM and SP in urge to merge talents - The direct

experienced direct marketers, or taking over DM agencies. In some instances, parent companies have merged ... should be classified as DM. The result is that the top 30 places in this year s direct marketing ... is that a few of the multi-discipline agencies submitted 1998 figures for the DM table in March ...

PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies handle their global brand management

the company s advertising, DM and PR agencies on a weekly basis and Tingstrom and Peters ensure PR ... and advertising) Finex (DM and sales promotion) and Edelman (PR). From the outset, these agencies worked closely ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.