to remove filtersCAMPAIGN DIRECT: REVIEW
03 Dec 1999 | by ARTHUR PARSHOTAM and RODDY KERR, joint
of DM is the opportunity to be interactive. This pack cleverly exploits this to the full ...
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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
Direction in the UK ... Melody FM is reborn as Magic FM ... BMP DDB and Claydon Heeley launch a DM shop ...
BT Cellnet seeks chief to increase Genie customers
02 Dec 1999 | by PAUL WHITFIELD
to double this by March 2000. DM activity is currently handled by TMW and Bronnercom ...
MARKETING MIX: Book of the week
25 Nov 1999 | by CONOR DIGNAM
for DM and is what Customers.com is all about. This is a route map, and I have bought a copy for every ...
PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies handle their global brand management
25 Nov 1999 | by HOLLY ACLAND
the company s advertising, DM and PR agencies on a weekly basis and Tingstrom and Peters ensure PR ... and advertising) Finex (DM and sales promotion) and Edelman (PR). From the outset, these agencies worked closely ...
Royal Mail gives media director electronic task
18 Nov 1999 | by IAN DARBY
currently has the task of representing the mail giant as a responsible media owner to the DM industry ... s new role could stir up further trouble in the DM sector. The Royal Mail s electronic services ... monopoly to win business against DM companies. Last year, a Royal Mail magazine outlined its ...
DIRECT: DM campaign for fashion web site to increase visits
21 Oct 1999 | by PAUL WHITFIELD, Reporter, Marketing
on to the internet. WGSN chose a DM agency because it needed someone to drive subscriptions, rather than ...
DIRECT: Dell’s pounds 30m European DM task goes to WWAV
21 Oct 1999 | by PAUL WHITFIELD
Dell Computer Corporation, the UK s biggest selling computer brand, has handed its first pan-European direct marketing account to WWAV Rapp Collins in a bid to bring greater co-ordination to its European marketing effort.
DIRECT: Ministry of Sound in DM sales drive
09 Sep 1999 | by IAN DARBY
of these divisions organised their DM separately, but Ministry now wants to create a complete picture of its ...
DIRECT: First Choice’s DM job to Manifesto
26 Aug 1999 | by IAN DARBY
, which hired DM agencies Wunderman Cato Johnson and Judith Donovan Associates last year, recently ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
