to remove filtersDIRECT: Virgin unveils DM push in pounds 20m Mobile launch
02 Dec 1999 | by ALEXANDRA JARDINE
Virgin has launched one of its largest ever direct marketing campaigns for Virgin Mobile, the mobile telecoms brand it unveiled last month.
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DIRECT: Vileda relaunches with Tequila-led DM
02 Dec 1999 | by IAN DARBY
sales promotion, direct marketing, radio and press work. The DM campaign will break ahead ... DM programmes for this activity throughout 2000. Paul Biggins, managing director of Tequila ...
ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born
02 Dec 1999 | by DRAYTON BIRD
What can be more calculated to set your pulse racing, as the days shorten and the weather worsens, than the chance to take part in a brand new autumn survey ?
RELATIONSHIP MARKETING AWARDS 1999: Best integrated programme
02 Dec 1999
. Promotion included PR, DM and TV ads. Some 6000 entered. HIGHLY COMMENDED Fast growing ...
RELATIONSHIP MARKETING AWARDS 1999: Chairman’s introduction
02 Dec 1999 | by CONOR DIGNAM
conventional DM or loyalty campaigns. The judges also felt there was a lack of real innovation, in ways ...
200 for 2000: Top 30 Direct and sp agencies - DM and SP in urge to merge talents - The direct
25 Nov 1999 | by KEN GOFTON
experienced direct marketers, or taking over DM agencies. In some instances, parent companies have merged ... should be classified as DM. The result is that the top 30 places in this year s direct marketing ... is that a few of the multi-discipline agencies submitted 1998 figures for the DM table in March ...
MARKETING MIX: Book of the week
25 Nov 1999 | by CONOR DIGNAM
for DM and is what Customers.com is all about. This is a route map, and I have bought a copy for every ...
DIRECT: Shelter to boost millennium fundraising with three million household door-drop
25 Nov 1999 | by ALEXANDRA JARDINE
held the Shelter DM account for eight years. Its previous projects have included a cassette mailing ...
DIRECT: Thomson super call centre to boost DM
18 Nov 1999 | by IAN DARBY
Thomson, the UK s biggest holiday operator, is ramping up its direct marketing activity with the construction of a giant call centre in Glasgow.
ANALYSIS: Why Pepsi is going direct to youth - Pepsi is targeting UK youth with a DM campaign in a
18 Nov 1999 | by CORDELIA BRABBS
In the cut-throat world of carbonated soft drinks, there have always been two front runners - heavyweight market leader Coca-Cola and youth-friendly Pepsi.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
