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Travel agent links with chocolate in DM venture

- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.

Travel agent links with chocolate in DM venture

- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.

HOTLINE

by the creative directors of DM9/DDB. Auto Trader is to run a series of anti-drink-drive ads ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

Direction in the UK ... Melody FM is reborn as Magic FM ... BMP DDB and Claydon Heeley launch a DM shop ...

Littlewoods in agency talks about umbrella campaign

input to all DM material. This doesn t affect it at all, a company spokeswoman said ...

CAMPAIGN DIRECT: REVIEW

of DM is the opportunity to be interactive. This pack cleverly exploits this to the full ...

PERSPECTIVE: Chicago monoliths finally answer their global wake-up call

by region. However, the plain fact is that there are simply not enough gems to go round, be they DM ...

Brilliant lands pounds 11m of business

Brilliant, the new Leeds-based agency, is lining up account teams to handle new wins worth pounds 11 million. The company, born out of the merger of DMS and Media Lane in September, has ... by Lane, formerly of Media Lane, and ex-DMS director David Moutrie, is also creating a new account team ...

CAMPAIGNDIRECT: ISSUE TRICKS OF THE TRADE - Direct practitioners emphasise vision over detail/Insiders say knowing the jargon is less important than getting the big idea, Eleanor Trickett reveals

, peculiar print formats and databases. Exacerbating this, perhaps, are the DM stalwarts who jealously ... the line advertising to surf the DM wave. Richard Bagnall-Smith, the managing director of Wunderman ... and techniques. What does help in these days of DM s expanding remit is knowing who to talk to in order ...

CAMPAIGNDIRECT: REVIEW

with such stunts, yet, judging by the DM awards, no-one can do a press ad any more. Finally, a mailing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.