DIRECT: Lexus awards DM task to WWAV in brand push
14 Oct 1999 | by IAN DARBY
Lexus, the luxury car marque owned by Toyota, has moved its below-the-line account into WWAV Rapp Collins as it prepares to increase its emphasis on direct marketing.
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OPINION: MILLS ON ... WORKING FOR THE TORIES
15 Oct 1999 | by DOMINIC MILLS
, only last week the Tories DM agency, Claydon Heeley, decided it was neither young enough nor hungry ...
DIRECT MARKETING: TOP OF THE DM WORLD - Willott Kingston Smith’s league table of direct
08 Oct 1999 | by ELEANOR TRICKETT
Direct marketing is, in most areas, catching up with advertising.
CAMPAIGN DIRECT: ISSUE FCB WORLDWIDE - A new world order for True North below the line/The DM
08 Oct 1999 | by JIM DAVIES
The analogy of corporate mergers and marriage has been made countless times, usually to convey nothing more than the act of union. But the similarity certainly doesn t end there: there are issues, repercussions and compromises that need to be addressed, and unforeseen problems can rear up from the most...
DIRECT MARKETING: BELOW-THE-LINE CHAMPIONS - They may work for a range of different companies and even be close rivals but they have one thing in common: their firm belief in direct marketing. Lisa Campbell reports
08 Oct 1999 | by LISA CAMPBELL
of the most far-reaching restructures in its history. This has seen the creation of a specialist DM ... -strong team. His task is to develop increased specialist knowledge and to champion the use of DM among ... t function without a wholehearted belief in DM and a view of how to adapt to the new technologies: A ...
DIRECT MARKETING: THE NEED FOR FRESH BLOOD - Direct marketing needs to broaden its recruitment sights, if it is to continue growing at its current rate. James Curtis reports
08 Oct 1999 | by JAMES CURTIS
recruitment. DM agencies claim to be attracting more graduates now than in previous years. According ... people working in DM agencies now claiming to have an advertising background, cross fertilisation ...
Tories’ DM agency resigns the party
07 Oct 1999 | by DANNY ROGERS
The Tory party s direct marketing agency, Claydon Heeley, has resigned the account in what will be an embarrassing blow to William Hague, as he tries to rally support at the party conference in Blackpool this week.
SALES PROMOTION LEAGUE TABLES 1999: Mergers reshape the SP landscape - The big communications groups are busy restructuring with one aim - to dominate. An analysis of the SP league tables follows
07 Oct 1999
put two SP/DM agencies, ZGC and Stretch the Horizon, together with some other interests, into MGMS ... .68 Founded 1991, subsidiary of Omnicom. Joint CEOs Jon Claydon, Mark Heeley; mng ptnr Leo Campbell. DM ... Hollins, Laura Jones. Diverse services, incl DM 40%. Clients include Philips, Orange, Fiat. ISP ...
Experian issues warning to Straw on electoral roll
07 Oct 1999 | by IAN DARBY
of their electoral roll data by DM firms. David Coates, director of Experian, said: Our research shows ...
DM should improve public image, new industry study says
24 Sep 1999 | by ASHLEY DAVIES
The direct marketing industry is still dogged by problems of public perception, according to new research carried out by the Direct Marketing Association in conjunction with the Royal Mail.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
