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DIRECT: Vileda relaunches with Tequila-led DM

sales promotion, direct marketing, radio and press work. The DM campaign will break ahead ... DM programmes for this activity throughout 2000. Paul Biggins, managing director of Tequila ...

ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born

What can be more calculated to set your pulse racing, as the days shorten and the weather worsens, than the chance to take part in a brand new autumn survey ?

RELATIONSHIP MARKETING AWARDS 1999: Best integrated programme

. Promotion included PR, DM and TV ads. Some 6000 entered. HIGHLY COMMENDED Fast growing ...

PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies handle their global brand management

the company s advertising, DM and PR agencies on a weekly basis and Tingstrom and Peters ensure PR ... and advertising) Finex (DM and sales promotion) and Edelman (PR). From the outset, these agencies worked closely ...

Stop Press

all its below-the-line agencies outside the US. Agencies, including UK DM agency Joshua, were ...

Careers: Movers

was previously communications manager at Syseca. Phil McGrath and Sally Allan have joined DM agency ...

Cause Related Marketing: Brand values can build on charity ties - Building long-term relationships with charities that complement your brand will generate more mutual benefits than a one-off link

of special DMs offered buyers of the boots pounds 5 off the cost of a ticket to London musical Rent, plus ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.