to remove filtersRELATIONSHIP MARKETING AWARDS 1999: Best integrated programme
02 Dec 1999
. Promotion included PR, DM and TV ads. Some 6000 entered. HIGHLY COMMENDED Fast growing ...
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17 Dec 1999 | by LISA CAMPBELL
by the creative directors of DM9/DDB. Auto Trader is to run a series of anti-drink-drive ads ...
DIRECT MARKETING: Financial mailing: gold or garbage? - Financial services marketers judge their sector’s mail to be poor
18 Nov 1999 | by JANE BAINBRIDGE
scrutinised in such a way. The bad news for the DM industry is that the quality of the mailings ... Murphy, customer relationship manager at Egg, complains that many of the DM articles concentrated too ...
Brilliant lands pounds 11m of business
08 Nov 1999 | by LEXIE GODDARD
Brilliant, the new Leeds-based agency, is lining up account teams to handle new wins worth pounds 11 million. The company, born out of the merger of DMS and Media Lane in September, has ... by Lane, formerly of Media Lane, and ex-DMS director David Moutrie, is also creating a new account team ...
CAREERS: Movers
28 Oct 1999
at Joshua.[QQ[QQ]] Richard Hudson has joined Mediator as head of DM and new media. He was formerly client...Mark Buckingham and David Brown have been recruited as the new creative team at Craik Jones Watson Mitchell Voelkel. Brown was formerly copywriter at WWAV Rapp Collins; Buckingham was creative director at Joshua.[QQ[QQ]] Richard Hudson has joined Mediator as head of DM and new media. He ...
CAMPAIGN REPORT ON EUROPEAN MEDIA: The media entrepreneurs - Look out Murdoch - there’s a new breed of movers and shakers on the global media stage with solid track records and far-reaching ambitions. We profile five of the most influential
24 Sep 1999 | by TRACEY TAYLOR
-Ufa has seen a DM57 million (pounds 19 million) loss in 1996 turned into a DM250 million (pounds 83 ...
Norwich using DM
21 Sep 1999 | by STEVE BELL
Norwich Union has set up a direct-marketing team and appointed direct-marketing agency DMP, to promote life assurance products and pensions for its independent financial adviser network.
FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe
02 Sep 1999 | by KEN GOFTON
9,816,000 8,215,000 19.49 Founded 1968, a division of SP/DM agency IMP. CEO John ... /80 Founded 1968, a division of SP/DM agency IMP. CEO John Quarrey, director Des Williams, new ...
CAMPAIGN DIRECT: ISSUE NATWEST - Virtual village where TBWA made NatWest funky. TBWA had to revitalise the bank’s pounds 80m marketing strategy across all media, Karen Yates explains
13 Aug 1999 | by KAREN YATES
mats, because DM and above-the-line are used to such different lead times. Another is that, since ...
CLOSE-UP PERSPECTIVE: Good and bad ads for banks: assess in just ten minutes
25 Jun 1999 | by CAROLINE MARSHALL
keep it up through the DM and other total communications assignments? Now that will be a challenge ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
