to remove filtersLittlewoods in agency talks about umbrella campaign
10 Dec 1999 | by LISA CAMPBELL
input to all DM material. This doesn t affect it at all, a company spokeswoman said ...
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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
Direction in the UK ... Melody FM is reborn as Magic FM ... BMP DDB and Claydon Heeley launch a DM shop ...
DIRECT: DM campaign for fashion web site to increase visits
21 Oct 1999 | by PAUL WHITFIELD, Reporter, Marketing
on to the internet. WGSN chose a DM agency because it needed someone to drive subscriptions, rather than ...
Dr Martens unveils new sports footwear range
19 Aug 1999 | by ALEXANDRA JARDINE
. The book looks at DM s iconic status in youth culture. ...
Campaign Report on Creative DM: The media factor - The best DM exploits the medium. Five leading
30 Apr 1999 | by CATHERINE MONK
Direct marketing has long suffered from a dreary image, defined by unreadable junk mail, double-glazing telephone salesmen and shouting man in a room TV campaigns. But now the industry has realised that to get better results it has to be more creative.
HOTLINES
23 Apr 1999 | by ANNA GRIFFITHS
. Kia Cars has appointed AGL Care, an internal division of Kia s UK franchise, MCL, to its DM business ...
Cause Related Marketing: Brand values can build on charity ties - Building long-term relationships with charities that complement your brand will generate more mutual benefits than a one-off link
25 Mar 1999
of special DMs offered buyers of the boots pounds 5 off the cost of a ticket to London musical Rent, plus ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
