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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

Direction in the UK ... Melody FM is reborn as Magic FM ... BMP DDB and Claydon Heeley launch a DM shop ...

ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born

What can be more calculated to set your pulse racing, as the days shorten and the weather worsens, than the chance to take part in a brand new autumn survey ?

RELATIONSHIP MARKETING AWARDS 1999: Best integrated programme

. Promotion included PR, DM and TV ads. Some 6000 entered. HIGHLY COMMENDED Fast growing ...

DIRECT: Shelter to boost millennium fundraising with three million household door-drop

held the Shelter DM account for eight years. Its previous projects have included a cassette mailing ...

PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies handle their global brand management

the company s advertising, DM and PR agencies on a weekly basis and Tingstrom and Peters ensure PR ... and advertising) Finex (DM and sales promotion) and Edelman (PR). From the outset, these agencies worked closely ...

PERSPECTIVE: Chicago monoliths finally answer their global wake-up call

by region. However, the plain fact is that there are simply not enough gems to go round, be they DM ...

ANALYSIS: Why Pepsi is going direct to youth - Pepsi is targeting UK youth with a DM campaign in a

In the cut-throat world of carbonated soft drinks, there have always been two front runners - heavyweight market leader Coca-Cola and youth-friendly Pepsi.

CAMPAIGNDIRECT: REVIEW

with such stunts, yet, judging by the DM awards, no-one can do a press ad any more. Finally, a mailing ...

CAMPAIGN DIRECT: REVIEW

. But the video mailing goes up a gear. VHS mailers are in danger of becoming the next DM cliche, especially ... transferring these qualities to a DM campaign, especially one announcing a phone number for takeaways. You ...

Lowes wins Grand Prix with Independent film

to DM9 DDB Publicidade in Brazil for the second consecutive year. The runners-up were Lowe Howard ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.