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HOTLINE

by the creative directors of DM9/DDB. Auto Trader is to run a series of anti-drink-drive ads ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

Direction in the UK ... Melody FM is reborn as Magic FM ... BMP DDB and Claydon Heeley launch a DM shop ...

DIRECT: Shelter to boost millennium fundraising with three million household door-drop

held the Shelter DM account for eight years. Its previous projects have included a cassette mailing ...

Royal Mail gives media director electronic task

currently has the task of representing the mail giant as a responsible media owner to the DM industry ... s new role could stir up further trouble in the DM sector. The Royal Mail s electronic services ... monopoly to win business against DM companies. Last year, a Royal Mail magazine outlined its ...

DMA given government hearing on register use

Association director Sheila McKechnie spoke out in favour of the DM industry (Marketing, November 4 ... Parliament in February or March. A feeling persists within the DM industry that the working party ...

Emap rejigs its operations to boost ad opportunities

sites, DM services and events. Finally, Emap Health will include all the group s healthcare ...

DIRECT MARKETING: Financial mailing: gold or garbage? - Financial services marketers judge their sector’s mail to be poor

scrutinised in such a way. The bad news for the DM industry is that the quality of the mailings ... Murphy, customer relationship manager at Egg, complains that many of the DM articles concentrated too ...

CAMPAIGNDIRECT: REVIEW

with such stunts, yet, judging by the DM awards, no-one can do a press ad any more. Finally, a mailing ...

Watchdog enters row over poll data

it has. McKechnie wrote to Straw after hearing representations from several DM organisations ...

ISBA attacks Bill which will hinder DM register use

The Incorporated Society of British Advertisers has turned its firepower on the government s plan to allow the public to stop their electoral roll details being made available to direct marketers.

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