to remove filtersCAMPAIGN DIRECT: REVIEW
03 Dec 1999 | by ARTHUR PARSHOTAM and RODDY KERR, joint
of DM is the opportunity to be interactive. This pack cleverly exploits this to the full ...
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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
Direction in the UK ... Melody FM is reborn as Magic FM ... BMP DDB and Claydon Heeley launch a DM shop ...
DIRECT: Virgin unveils DM push in pounds 20m Mobile launch
02 Dec 1999 | by ALEXANDRA JARDINE
Virgin has launched one of its largest ever direct marketing campaigns for Virgin Mobile, the mobile telecoms brand it unveiled last month.
BT Cellnet seeks chief to increase Genie customers
02 Dec 1999 | by PAUL WHITFIELD
to double this by March 2000. DM activity is currently handled by TMW and Bronnercom ...
DIRECT: Dell’s pounds 30m European DM task goes to WWAV
21 Oct 1999 | by PAUL WHITFIELD
Dell Computer Corporation, the UK s biggest selling computer brand, has handed its first pan-European direct marketing account to WWAV Rapp Collins in a bid to bring greater co-ordination to its European marketing effort.
FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe
02 Sep 1999 | by KEN GOFTON
9,816,000 8,215,000 19.49 Founded 1968, a division of SP/DM agency IMP. CEO John ... /80 Founded 1968, a division of SP/DM agency IMP. CEO John Quarrey, director Des Williams, new ...
CAREERS: Company CV - BT Cellnet
01 Jul 1999 | by SIMON ANHOLT, managing director of Worl
, Messner Vetere Berger McNamee Schmetterer/Euro Media buyer: The Allmond Partnership DM ...
CWC puts pounds 20m into ad drive for digital TV launch
17 Jun 1999 | by LISA CAMPBELL
Cable More than just TV . A blue digital D identity has been created by Nucleus and will be used across all literature, including DM to existing customers which will be handled by Rapier. Joshua has been appointed to handle an acquisition campaign The company is offering a choice ...
NEW MEDIA: Microsoft unveils free net offer to boost site
27 May 1999 | by BEN ROSIER
1m. Creative work is being handled by Euro RSCG Wnek Gosper with DM work through Evans Hunt ...
Cellnet puts pounds 10m into branding links with BT
15 Apr 1999 | by LISA CAMPBELL
Cellnet livery, including point of sale, DM and customer bills. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
