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DIRECT: Dell’s pounds 30m European DM task goes to WWAV

Dell Computer Corporation, the UK s biggest selling computer brand, has handed its first pan-European direct marketing account to WWAV Rapp Collins in a bid to bring greater co-ordination to its European marketing effort.

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe

9,816,000 8,215,000 19.49 Founded 1968, a division of SP/DM agency IMP. CEO John ... /80 Founded 1968, a division of SP/DM agency IMP. CEO John Quarrey, director Des Williams, new ...

NEW MEDIA: Microsoft unveils free net offer to boost site

1m. Creative work is being handled by Euro RSCG Wnek Gosper with DM work through Evans Hunt ...

Swalec’s child-cruelty ad pulled after outcry

and the NSPCC are reviewing the DM campaign and will conduct consumer research interviews before deciding ...

Direct: Jordan F1 brand push gets pounds 1.8m Imation backing

with developing DM programmes, building a web site and running promotions to emphasise the link with Jordan ...

Cause Related Marketing: Brand values can build on charity ties - Building long-term relationships with charities that complement your brand will generate more mutual benefits than a one-off link

of special DMs offered buyers of the boots pounds 5 off the cost of a ticket to London musical Rent, plus ...

TOP 80 DIRECT MARKETING AGENCIES 1999: DM LEAGUE TABLES - The client perspective/The sudden growth

of skills in DM agencies has not been a problem for me, but the polarisation of the industry could be ... are management consultants, rather than from DM agencies. Agencies need to look at the extent to which ...

British Gas hires EHS for age charity drive

British Gas and Help the Aged have appointed direct marketing agency Evans Hunt Scott to handle the fundraising element of their joint campaign to reduce the number of old people dying each winter. The agency will develop an integrated campaign comprising DM, events and PR to encourage its customers ...

INTERACTIVE: PRIVATE SURF WITH JANE OSTLER

. This must be the longest I ve spent on a site in ages. Like a pair of DMs, it s practical ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.