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PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies handle their global brand management

the company s advertising, DM and PR agencies on a weekly basis and Tingstrom and Peters ensure PR ... and advertising) Finex (DM and sales promotion) and Edelman (PR). From the outset, these agencies worked closely ...

DIRECT: Thomson super call centre to boost DM

Thomson, the UK s biggest holiday operator, is ramping up its direct marketing activity with the construction of a giant call centre in Glasgow.

Northern Ireland revamps image with national brand

political background. The campaign follows the announcement of a DM campaign to improve the image ...

DIRECT: First Choice’s DM job to Manifesto

, which hired DM agencies Wunderman Cato Johnson and Judith Donovan Associates last year, recently ...

DIRECT: Emirates seeks global DM agency for loyalty

Emirates Airline, the fast-growing Dubai-based airline, plans to implement a global customer loyalty strategy to reward its best customers and attract new passengers.

Thomas Cook begins search for DM agency

of agencies to this end. The incumbent DM agencies on the business are Barraclough Hall Woolston ...

DIRECT BRIEFS

and web site, developed by DM firm Joshua. A total ban on the direct marketing of tobacco ... five-mile radius of major stores. Great Universal Stores, the home shopping and DM giant, has ...

CAREERS: Company CV - Thomas Cook

Media buyer: Booth Lockett Makin DM agency: Barraclough Hall Woolston Gray Annual ...

DIRECT: Briefs

. The awards will reward DM agencies which excel in working practices, recruitment and training. The awards ...

Stop Press

all its below-the-line agencies outside the US. Agencies, including UK DM agency Joshua, were ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.