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of the DM and sales promotion agency, Stretch the Horizon. There is more flexibility in many ... of three main reasons why financial clients are more pragmatic. Basically, there aren t enough good DM agencies to go round. While the Campaign DM league table (30 October, 1998) listed just 40 ...
After a barren spell with no launches of note, new direct marketing agencies are coming along like a convoy of buses , Jon Voelkel, the planning director at Craik Jones Watson Mitchell Voelkel, claims.
it has been very flattering to recognise that specialist skills are acknowledged. 'Like DM ...
position within DM agencies is a far cry from the pointy-head, anorak-wearing boffin which some people ... pace, and clients demand a greater emphasis on brand values, DM planners need to have greater ... response. This new bent to DM planning is really much more challenging, and, let s face it, much ...
Ericsson has expanded its marketing effort with specialists in advertising, DM and sales promotion...Ericsson has expanded its marketing effort with specialists in advertising, DM and sales promotion. Former Young & Rubicam media planner Lindsay James takes charge of ads, sponsorship and research. Below-the-line work will be handled by both Fran Mirowski, formerly of Wunderman Cato Johnson ...
derived from it. It s a big problem, says Adrian Batt, marketing director of Cheltenham DM agency DMS. If I receive 5% back as Gone-Aways from a mailing list of two million, that s 100 ... is where clients and agencies can slip up, says Todd Merry, partner of DM agency Miller Bainbridge ...
. Many still use DM to fulfil the classic objective - increasing the loyalty of current customers ...
marks the end of an extraordinary 12 months for the DM industry, which has seen a wave of high ... . It will be based above Claydon Heeley s HQ in Battersea. The launch comes after fellow Omnicom-owned DM ...
-the-line arm, Joshua, has been hired for a pounds 1m DM campaign. FTSE, jointly owned by the Financial ...
marketing activity. Gone are the days when DM was considered far too grubby for the pristine pages of a ... , so Specialist Publications has strong ties with Peugeot s main DM agency, Brann. If ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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