Travel agent links with chocolate in DM venture
20 Dec 1999
- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.
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Travel agent links with chocolate in DM venture
20 Dec 1999
- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.
HOTLINE
17 Dec 1999 | by LISA CAMPBELL
by the creative directors of DM9/DDB. Auto Trader is to run a series of anti-drink-drive ads ...
THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
Direction in the UK ... Melody FM is reborn as Magic FM ... BMP DDB and Claydon Heeley launch a DM shop ...
Littlewoods in agency talks about umbrella campaign
10 Dec 1999 | by LISA CAMPBELL
input to all DM material. This doesn t affect it at all, a company spokeswoman said ...
CAMPAIGN DIRECT: REVIEW
03 Dec 1999 | by ARTHUR PARSHOTAM and RODDY KERR, joint
of DM is the opportunity to be interactive. This pack cleverly exploits this to the full ...
DIRECT: Vileda relaunches with Tequila-led DM
02 Dec 1999 | by IAN DARBY
sales promotion, direct marketing, radio and press work. The DM campaign will break ahead ... DM programmes for this activity throughout 2000. Paul Biggins, managing director of Tequila ...
DIRECT: Virgin unveils DM push in pounds 20m Mobile launch
02 Dec 1999 | by ALEXANDRA JARDINE
Virgin has launched one of its largest ever direct marketing campaigns for Virgin Mobile, the mobile telecoms brand it unveiled last month.
ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born
02 Dec 1999 | by DRAYTON BIRD
What can be more calculated to set your pulse racing, as the days shorten and the weather worsens, than the chance to take part in a brand new autumn survey ?
BT Cellnet seeks chief to increase Genie customers
02 Dec 1999 | by PAUL WHITFIELD
to double this by March 2000. DM activity is currently handled by TMW and Bronnercom ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
