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The direct marketing industry is still dogged by problems of public perception, according to new research carried out by the Direct Marketing Association in conjunction with the Royal Mail.
-Ufa has seen a DM57 million (pounds 19 million) loss in 1996 turned into a DM250 million (pounds 83 ...
Leeds-based media agencies, Dixon Moutrie Silkstone and Media Lane have merged to form one of the biggest regional agencies, Brilliant Media Specialists, with combined billings of pounds 46.5m. Brilliant combines Media Lane s retail and broadcast experience with DMS s press-oriented credentials ...
Norwich Union has set up a direct-marketing team and appointed direct-marketing agency DMP, to promote life assurance products and pensions for its independent financial adviser network.
At the Direct Marketing Association s Ball in June, we remember Barraclough Hall Woolston Gray bidding #2,500 to hire Evans Hunt Scott s joint executive creative directors, Ken Scott and Terry Hunt, for the day. But we never thought it would actually happen.
If an art director tried to sketch the concept of opposites, he could well come up with a thumbnail of Lisa Thomas and David Harris, the founding partners of M s direct marketing venture.
of these divisions organised their DM separately, but Ministry now wants to create a complete picture of its ...
Littlewoods, the privately owned retailing and pools group, has appointed Barrington Johnson Lorains as its direct marketing agency for the Littlewoods Catalogue and Index Extra accounts.
Alfa Romeo, the upmarket car brand owned by Fiat, is using direct marketing for the first time in two years to drive sales of its 166 model.
to DM gurus, headlines had to be so long, typefaces so big, coupons laid out just so. Even DRTV had ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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