to remove filtersDIRECT: Barnardo's hires Brann to launch donations drive
21 Dec 2000
. The database for the DM work is being compiled by Brann London, based on detailed data segmentation ...
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DIRECT: FA to seek DM agency for England Members
21 Dec 2000 | by MARK KLEINMAN
as to whether it would result in an incumbent using traditional DM to promote the club. Essentially, we ...
CAREERS: Company CV - Nokia
21 Dec 2000
) Advertising agency: Grey Advertising Media buyer: MediaCom TMB DM agency: Joshua Top marketer ...
DIRECT: Baileys in 'pounds 1 off' mailing to drive relationship task
14 Dec 2000
. It is set to begin its first sustained DM activity to build closer relationships with customers....Baileys, the UDV-owned liqueur brand, is stepping up its customer relationship management activity. It is set to begin its first sustained DM activity to build closer relationships with customers. The brand has sent a mailing to 64,000 consumers inviting them to Sink into a soothing glass of Baileys ...
DIRECT BRIEFS
14 Dec 2000
One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand...One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business. ...
DIRECT: Electoral roll opt-out delayed for a year
14 Dec 2000 | by MARK KLEINMAN
, will offer the DM industry access to consumer data for list-cleaning purposes. The government will allow ... . The proposals to give consumers the choice to stop their details being made available to DM firms will prevent ...
British Red Cross seeks ad agency for UK push
14 Dec 2000 | by MARK KLEINMAN
at streamlining its operations. We felt it necessary to bring together the three areas of DM activity - supporter ...
DIRECT BRIEFS
07 Dec 2000
, with a brief to develop a six-figure, integrated campaign. The work is likely to include a range of DM...SAS Airline has appointed Leonardo to launch its new route between Birmingham and Copenhagen, with a brief to develop a six-figure, integrated campaign. The work is likely to include a range of DM activity, including direct mail. ...
DIRECT: Research finds alarming data wastage
07 Dec 2000
management and one-to-one marketing are becoming watchwords of the DM industry. The audit suggests ...
AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation
30 Nov 2000 | by KEN GOFTON
Although Marketing produces separate league table on direct marketing (DM) in March and sales ... diversified over the years, with the result that DM has become a substantial part of their business ... and Tequila absorbing DM shops to strengthen their expertise. The way in which the two listings have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
