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NEW MEDIA: NEW MEDIA CHOICE/COMET.CO.UK

Colin Clark, Strategy director, DM agency Tullo, Marshall, Warren...Colin Clark, Strategy director, DM agency Tullo, Marshall, Warren Site: Comet.co.uk Shopping for a new fridge and washing machine has been a favourite activity. They all look the same and you need a degree to understand the specifications. Add to that the probability of waiting for hours ...

DIRECT MARKETING: How DM can drive traffic to your site - Dotcoms are turning to traditional DM

thought it would be easy, but it s not, says Manning. The success of any DM campaign does not depend ... to understand who is using them, explains Ian Millner, managing partner of DM agency Iris. Customer ... , according to Fraser Chisham, account director at DM agency tmo. It allows you to lead the recipient through ...

DIRECT: Briefs

, corporate identity, DM and above-the-line work. Five Nines, part of the Platinum Blue business solutions...Five Nines Commerce, the online application service provider, has hired high-tech marketing specialist Iris to handle a pounds 1m marketing campaign. Launch activity will include brand planning, corporate identity, DM and above-the-line work. Five Nines, part of the Platinum Blue business solutions ...

Circus hires three top marketers for expansion plans

worked at DM consultancy Brann. ...

Bertelsmann reveals £9.5bn war chest

internet retailer of books, CDs and DVDs. The company will invest DM7bn into its e-commerce activities ...

DIRECTWATCH: Work24 in user acquisition DM

Work24.co.uk, the small business internet portal owned by ScottishPower and The Royal Bank of Scotland, has launched its biggest below-the-line campaign to date as it steps up its customer acquisition activity.

FIELD MARKETING LEAGUE TABLES 2000: Field methods look to future - The technology revolution has created a new type of client-customer interaction, but field marketers are adapting their offerings to fulfil this new need

chairman Tony Stratton says it is talking to consultants and to Direct Partners, a US DM agency also ...

PERSPECTIVE: E-mail can bolster direct campaigns

, a recent survey of regular DM users by Pitney Bowes found that 36 per cent have already replaced some DM activity with e-mail and almost 92 per cent of the sample believe e-mail will establish itself as a major DM medium within five years. However, the same number also thought that DM volumes ...

UK online ad market largest in Europe

that firms would spend upwards of DM500m ( 161m) on online advertising this year – but that figure will be much nearer DM300 ( 96m). In the UK, by contrast, Forrester expects online adspend to be nearer 129m ...

Bids for German 3Gs could reach £30bn

Bids for Germany’s third-generation mobile licences could reach as much as DM100bn ( 30bn...LONDON (Brand Republic) - Bids for Germany’s third-generation mobile licences could reach as much as DM100bn ( 30bn), according to a Berlin government economic advisor. After the latest round yesterday, the bids totalled DM85bn mark. There are a total of five licences available and six remaining ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.