One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand...One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business. ...
media on traditional mailing businesses. Keywords Direct offers a full range of DM services. David...Keywords Direct, the direct mail solutions business, has appointed Philip Brooks as managing director. Brooks will develop the firm's business strategy as it moves to accommodate the impact of new media on traditional mailing businesses. Keywords Direct offers a full range of DM services. David ...
Although Marketing produces separate league table on direct marketing (DM) in March and sales ... diversified over the years, with the result that DM has become a substantial part of their business ... and Tequila absorbing DM shops to strengthen their expertise. The way in which the two listings have ...
Porsche is hunting for an agency to handle the majority of its UK direct marketing, in a bid to accelerate its brand-building and relationship marketing activity below-the-line.
. Novartis is thought to be doubling its DM spend in the next two years, although its current budget ...
Recover, the personal injury claim company, has hired DM agency MBO to co-ordinate its call...Recover, the personal injury claim company, has hired DM agency MBO to co-ordinate its call-handling, fulfilment and database development. The firm expects to receive about 500 enquiries each day, and will offer legal advice, counselling and replacement cars. ...
-part direct marketing campaign. The firm, which has about 250,000 customers, will use DM to build...Primary Direct, the insurance company, has hired Intermarketing and Communications to devise a two-part direct marketing campaign. The firm, which has about 250,000 customers, will use DM to build relationships with affinity partners. It will aim its communications at an ABC1 audience. ...
direct marketing. The agency will launch Artism in the new year with an integrated press and DM campaign...Artism, an online resource for the creative industries, has appointed HPT Brand Response to handle direct marketing. The agency will launch Artism in the new year with an integrated press and DM campaign positioning it as the place to look for talent, venues, services and suppliers from the creative world ...
COI Communications has scooped the top prize at this year s Marketing Direct Awards for its work on the Army s recruitment campaign. The TV and radio Be The Best ads, created by Saatchi s Country Holidays Fund and Cable s Gin brand by roster agency Craik Jones. In the DM industry s other main ...
Sony Data Media has picked below-the-line roster agency WDPA to handle direct marketing for its high-tech data storage products.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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