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Bertelsmann reveals £9.5bn war chest

internet retailer of books, CDs and DVDs. The company will invest DM7bn into its e-commerce activities ...

UK online ad market largest in Europe

that firms would spend upwards of DM500m ( 161m) on online advertising this year – but that figure will be much nearer DM300 ( 96m). In the UK, by contrast, Forrester expects online adspend to be nearer 129m ...

Bids for German 3Gs could reach £30bn

Bids for Germany’s third-generation mobile licences could reach as much as DM100bn ( 30bn...LONDON (Brand Republic) - Bids for Germany’s third-generation mobile licences could reach as much as DM100bn ( 30bn), according to a Berlin government economic advisor. After the latest round yesterday, the bids totalled DM85bn mark. There are a total of five licences available and six remaining ...

Commonsense direct marketing

lifetime. David Ogilvy Remarkably personal, yet authoritative. Ed McClean, DM News, New York So ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.