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CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

Media show that in 1999, German newspapers attracted a staggering DM16 billion (pounds 4.9 billion ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

Media show that in 1999, German newspapers attracted a staggering DM16 billion (pounds 4.9 billion ...

Ehsrealtime, WWAV and BHWG pitch for WWF's DM business

WWF, the animal conservation charity, is reviewing its pounds 5 million direct marketing account.

CAMPAIGN REPORT ON DIRECT MARKETING: Leading the DM field - The top direct marketing agencies

it is not seen as a classic DM agency. Yet one of its major contracts is to send a quarterly mailer ... and they ll put the brief to an ad agency, a DM agency, a sales promotion agency and even an internet ... that have been seen as the preserve of ad agencies have recently gone to DM shops - such as Jersey Tourist ...

CLOSE-UP: NEWSMAKER/IAN HAWORTH - Tequila brings Haworth and Hackett back together. Haworth's talent will be of great value to the agency, as Eleanor Trickett reports

, and had two holes in his door in the shape of his fist.' Fittingly, being DM's bit of rough, Haworth ... . The next few years show a Who's Who of DM, with spells working in the fertile breeding grounds of Book Club ... , Haworth is telling the DM industry to get down and give him 50. ...

PERSPECTIVE: E-mail can bolster direct campaigns

, a recent survey of regular DM users by Pitney Bowes found that 36 per cent have already replaced some DM activity with e-mail and almost 92 per cent of the sample believe e-mail will establish itself as a major DM medium within five years. However, the same number also thought that DM volumes ...

Top trio leaves Tequila for DM start-up

Tequila Payne Stracey has been hit by the surprise breakaway of its creative director, chief operating officer and client services director.

FCB selects London for new-media expansion

the acquisition of a DM company specialising in digital communications within the next two weeks. FCB has had a less than happy experience with DM since launching a specialist division in January 1998 and it has never replicated the network s successful DM operation in the US. John Banks, the Banks ...

DMA set to revamp Royal Mail awards after holding review

category will be added to the strategic use of DM section. Mike Barnes, the marketing director ...

Media, DM and ads reviewed at Fleming Asset Management

Fleming Asset Management, the parent company of Save & Prosper, has kicked off a review of its advertising, media and direct marketing business in a move to centralise all three accounts.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.