02 Nov 2000
guides. The DM manager will also be responsible for implementing a customer relationship management...Time Out, the London-based lifestyle magazine, is looking for a direct marketing manager to oversee the development of a direct communications strategy for the brand, including both the weekly magazine and Time Out guides. The DM manager will also be responsible for implementing a customer ...
02 Nov 2000
| by MARK KLEINMAN
.
Inferno also handles consumer DM, including a test mailing carried out three months ago.
Anheuser ...
more sustained DM activity.
Budweiser s trade loyalty programme is handled by Skybridge.
GHI ...
31 Oct 2000
| by MediaWeek
DM> offers £120m for Express...Daily Mail & General Trust has offered around £120 million for Express Newspapers. The bid is higher than the £100 million offer tabled by the Hindujas brothers, although a counter offer from the Indian businessmen is expected. Success for DM> would see arch mid-market rivals the Daily Mail ...
30 Oct 2000
| by MediaWeek
bid. Viscount Rothermere, chairman of the DM>, which owns the Daily Mail and Mail on Sunday along ...
an interest in the newspapers. DM> is considering a separate editorial board and independence ...
the general election, and would keep editor Rosie Boycott in office. DM> have also promised investment ...
26 Oct 2000
single agency to carry out the majority of its pounds 7m DM work....single agency to carry out the majority of its pounds 7m DM work.
...
26 Oct 2000
-to-door sampling initiative targeting 2.3 million households. It is co-ordinated by The Leaflet Company, DM...Nivea For Men is launching a nationwide door-to-door campaign designed to drive sales of its Face Wash, Face Scrub and AfterShave Balm products. Poster, press and radio work will run alongside the door-to-door sampling initiative targeting 2.3 million households. It is co-ordinated by The Leaflet Company, DM ...
26 Oct 2000
CAFOD, the Catholic aid agency, has awarded direct communications agency DMS its direct marketing...CAFOD, the Catholic aid agency, has awarded direct communications agency DMS its direct marketing business following a three-way pitch with Target and Blue Frog. The move comes as CAFOD, which raises funds for Third World self-help initiatives, steps up its donor acquisition activity. DMS will develop a single ...
26 Oct 2000
| by MARK KLEINMAN
Richard Bandell said Royal Mail's involvement with PPS had the potential to discredit the entire DM ...
in the PPS at a meeting with the Direct Marketing Association and other members of the DM industry.
Adam ...
20 Oct 2000
| by IAN DARBY
WWF, the animal conservation charity, is reviewing its pounds 5 million direct marketing account.
19 Oct 2000
| by MARK KLEINMAN
manager Steve Earl said the move would facilitate a more structured approach to DM through better ...