31 Dec 2000
The Royal Mail is urging companies to send in entries for its Winning
Post Awards which recognise the effective use of marketing techniques.
Now in their fifth year, the Royal Mail claims the awards are the only
ones in DM which recognise the work of SMEs.
...
31 Dec 2000
| by IAIN FERGUSON, president, APMA and CEO, marketing services
Europe at Euro RSCG Worldwide
strength and depth across adjacent
disciplines such as interactive media, DM, CRM, database and others ...
31 Dec 2000
| by JENNIFER CREEVY
sales and add value to
SP, DM and field-marketing campaigns.
Age: 30.
So how did ...
of a DM campaign from internet firm Breathe.com recently.
It came with the strapline 'You spend too ...
31 Dec 2000
| by BHAVNA MISTRY
marcoms agencies with cross-disciplines including DM, SP,
advertising and market research, PR and market ...
31 Dec 2000
| by ROBERT MCLUHAN
as a precursor to a DM
campaign.
As the promotional market matures, brands are learning ...
21 Dec 2000
| by MARK KLEINMAN
as to whether it would result in an incumbent using traditional DM to promote the club.
Essentially, we ...
21 Dec 2000
.
The database for the DM work is being compiled by Brann London, based on detailed data segmentation ...
21 Dec 2000
)
Advertising agency: Grey Advertising
Media buyer: MediaCom TMB
DM agency: Joshua
Top marketer ...
14 Dec 2000
. It is set to begin its first sustained DM activity to build closer relationships with customers....Baileys, the UDV-owned liqueur brand, is stepping up its customer relationship management activity. It is set to begin its first sustained DM activity to build closer relationships with customers.
The brand has sent a mailing to 64,000 consumers inviting them to Sink into a soothing glass of Baileys ...
14 Dec 2000
One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand...One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business.
...