Search results for DM

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NEWS BRIEFS

The Royal Mail is urging companies to send in entries for its Winning Post Awards which recognise the effective use of marketing techniques. Now in their fifth year, the Royal Mail claims the awards are the only ones in DM which recognise the work of SMEs. ...

SPECIAL REPORT APMA - APMA CONFERENCE ADDRESSES CHANGE: An increasingly fragmented media landscape and its impact on the future of the industry was theheadline topic for members at this year's APMA conference. APMA president Iain Ferguson reports

strength and depth across adjacent disciplines such as interactive media, DM, CRM, database and others ...

MARKET SURVEY INFLATABLES: Air-filled attractors - Cost, storage, novelty, distribution - the advantages of inflatables seem endless Jennifer Creevy delivers the detail on their popularity

sales and add value to SP, DM and field-marketing campaigns. Age: 30. So how did ... of a DM campaign from internet firm Breathe.com recently. It came with the strapline 'You spend too ...

NEWS ANALYSIS: AGENCY TRADE BODIES - Hooper cites merger conditions

marcoms agencies with cross-disciplines including DM, SP, advertising and market research, PR and market ...

MARKET SURVEY: RISK MANAGEMENT - Cover options - Risk management can insure against over-redemption and it can also build in value and creativity

as a precursor to a DM campaign. As the promotional market matures, brands are learning ...

DIRECT: FA to seek DM agency for England Members

as to whether it would result in an incumbent using traditional DM to promote the club. Essentially, we ...

DIRECT: Barnardo's hires Brann to launch donations drive

. The database for the DM work is being compiled by Brann London, based on detailed data segmentation ...

CAREERS: Company CV - Nokia

) Advertising agency: Grey Advertising Media buyer: MediaCom TMB DM agency: Joshua Top marketer ...

DIRECT: Baileys in 'pounds 1 off' mailing to drive relationship task

. It is set to begin its first sustained DM activity to build closer relationships with customers....Baileys, the UDV-owned liqueur brand, is stepping up its customer relationship management activity. It is set to begin its first sustained DM activity to build closer relationships with customers. The brand has sent a mailing to 64,000 consumers inviting them to Sink into a soothing glass of Baileys ...

DIRECT BRIEFS

One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand...One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.