. Novartis is thought to be doubling its DM spend in the next two years, although its current budget ...
-to-door sampling initiative targeting 2.3 million households. It is co-ordinated by The Leaflet Company, DM...Nivea For Men is launching a nationwide door-to-door campaign designed to drive sales of its Face Wash, Face Scrub and AfterShave Balm products. Poster, press and radio work will run alongside the door-to-door sampling initiative targeting 2.3 million households. It is co-ordinated by The Leaflet Company, DM ...
Boots is using its loyalty card database for a direct marketing push to promote its pilot Health & Beauty Experience stores.
Lever Brothers is gearing up for a major direct marketing push on its Surf washing powder brand, following its decision to ditch sister brand Radion earlier this year. (Marketing, December 16, 1999).
about a slowdown in the growth of financial DM remain despite a rise in spend. If credit cards ...
to spend on a TV, radio, poster and DM campaign to support the launch. Ads, which will direct ...
, the integrated marketing consultancy based in Buxton, has set up a new DM division, Osborne Direct. It has ...
in mail in January and February was particularly strong at the expense of March. Second, DM spend ... mailers from 19 last year to 24 and continued heavy DM by Morgan Stanley Dean Witter and Capital One more than compensated for Bank One s withdrawal from DM in March. This month s drop in health ...
supplies online, has appointed DMS to run an advertising and direct mail campaign to build awareness ... by an incentivised mailing, inserts and product cards. DMS will target office managers, finance directors ...
s DM advertising was dominated by financial and mail-order companies, which accounted for more than half of all spend, and motor DM rose by 50%, mirroring the rise in above-the-line activity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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