Media show that in 1999, German newspapers attracted a staggering DM16 billion (pounds 4.9 billion ...
Media show that in 1999, German newspapers attracted a staggering DM16 billion (pounds 4.9 billion ...
-part direct marketing campaign. The firm, which has about 250,000 customers, will use DM to build...Primary Direct, the insurance company, has hired Intermarketing and Communications to devise a two-part direct marketing campaign. The firm, which has about 250,000 customers, will use DM to build relationships with affinity partners. It will aim its communications at an ABC1 audience. ...
-the-line push from Argos advertising agency Ogilvy. Argos said there were no plans to appoint a DM agency ...
Service. The body, which monitors DM volume and expenditure on behalf of Royal Mail, said spend...A surge in activity from the retail and financial services sectors were the main catalysts of a 12.5% year-on-year increase in second-quarter direct mail volumes, according to the Direct Mail Information Service. The body, which monitors DM volume and expenditure on behalf of Royal Mail, said spend ...
Work24.co.uk, the small business internet portal owned by ScottishPower and The Royal Bank of Scotland, has launched its biggest below-the-line campaign to date as it steps up its customer acquisition activity.
Halifax is seeking a direct marketing chief to oversee credit card services following its acquisition of Bank One s UK retail credit card operations in June.
-million pound DM account in February. Cahoot sees the mailing as a vital component in its pounds 15m ...
s complex consumer requirements in earnest. For the year to May, DM to the 60-plus age group ...
Barclays Bank is reviewing its pounds 20 million below-the-line business as part of a drive to rationalise its extensive list of direct marketing and promotional agencies.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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