to remove filtersDIRECT: Virgin Wines unveils members-only club
09 Nov 2000 | by MARK KLEINMAN
through DM-roster agency HPT Brand Response. The club offers first options on limited-release wines ...
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DIRECT: Baileys in 'pounds 1 off' mailing to drive relationship task
14 Dec 2000
. It is set to begin its first sustained DM activity to build closer relationships with customers....Baileys, the UDV-owned liqueur brand, is stepping up its customer relationship management activity. It is set to begin its first sustained DM activity to build closer relationships with customers. The brand has sent a mailing to 64,000 consumers inviting them to Sink into a soothing glass of Baileys ...
DIRECT: Budweiser and GHI end World Cup relationship
02 Nov 2000 | by MARK KLEINMAN
. Inferno also handles consumer DM, including a test mailing carried out three months ago. Anheuser ... more sustained DM activity. Budweiser s trade loyalty programme is handled by Skybridge. GHI ...
DIRECT: Baileys database task awarded to Craik Jones
24 Aug 2000 | by MARK KLEINMAN
as its lead DM outfit. Baileys is also increasing its above-the-line spend, through J Walter ...
territory. Why the store is planning a DM push on its ordering service
07 Jul 2000 | by ELEANOR TRICKETT
Barely a week goes by in which Sainsbury s is out of the news. This week s story - that the supermarket giant has appointed a new direct marketing agency, Barraclough Hall Woolston Gray, to its home shopping service - represents the latest salvo in the supermarket wars.
PRIVATE VIEW
07 Jul 2000 | by TIM ASHTON, a partner at Circus
, if you count the DM. Different messages is one thing but a totally different tone of voice is worrying ...
Jigsaw adds two prior to new data capture projects
06 Jul 2000 | by POPPY BRECH
Jigsaw Consortium, the joint venture consumer relationship marketing project set up by Cadbury, Kimberly-Clark and Unilever, has added to its team as it gears up to launch online, remote and interactive TV data collection initiatives. Gareth Waterman, of DM agency Simpson Mahoney Parrock ...
DIRECT CHOICE: Sunday Times wine club
08 Jun 2000 | by CHRIS MORRIS, Managing director, Abacus
, through to the prize draw of a wine-tasting weekend in France. This is DM at its most powerful ... associated with DM tactics such as segmentation and analysis, but the enclosed survey suggests ...
CAREERS: Company CV - Waitrose
08 Jun 2000 | by STEVE HARRISON, creative director at HP
agency Banks Hoggins O Shea Direct marketing Agency Mansfield Lang DM Top ...
POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)
01 Jun 2000 | by SHARON GREAVES
is well-respected in the industry for increasing the profile of DM. 84. ADAM NOVAK, ROYAL MAIL ... to newspapers and trade titles. Novak is a controversial figure in the DM world, as the Royal Mail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
