. Novartis is thought to be doubling its DM spend in the next two years, although its current budget ...
, with DM work breaking in April. TMW will work on a campus campaign to reach students, and develop other...The Office of National Statistics has awarded Tullo Marshall Warren the task of promoting the 2001 Census for England and Wales below-the-line. The agency will work alongside ad agency M&C Saatchi, with DM work breaking in April. TMW will work on a campus campaign to reach students, and develop other ...
The Guide Dogs for the Blind Association (GDBA) is launching its biggest ever direct marketing campaign as part of a long-term drive to bring new donors into its fold.
CAFOD, the Catholic aid agency, has awarded direct communications agency DMS its direct marketing...CAFOD, the Catholic aid agency, has awarded direct communications agency DMS its direct marketing business following a three-way pitch with Target and Blue Frog. The move comes as CAFOD, which raises funds for Third World self-help initiatives, steps up its donor acquisition activity. DMS will develop a single ...
Greenpeace has hired Cathy Anderson, a new media director at its below-the-line agency, as fundraising and marketing director as it looks to focus on the internet as a campaigning, fundraising and communications tool.
Boots is using its loyalty card database for a direct marketing push to promote its pilot Health & Beauty Experience stores.
tend to find that DM initiatives are more at the top of the scale. There are broadly two views ...
integration of Trust-UK with UK Online, and on the role the DM industry can play in promoting widespread...The Direct Marketing Association has confirmed it is in talks with the government about UK Online, its new initiative to promote internet usage. The DMA is working with ministers on the possible integration of Trust-UK with UK Online, and on the role the DM industry can play in promoting widespread ...
, including radio, posters, DM and net activity. ...
Carlson Marketing Group has appointed Mark Hollander as associate director at Smith Bundy Carlson, and is looking to make several more key appointments in the coming months. Hollander will join Smith Bundy Carlson in mid-September after heading the business unit at new media and DM agency ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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