as to whether it would result in an incumbent using traditional DM to promote the club. Essentially, we ...
Media show that in 1999, German newspapers attracted a staggering DM16 billion (pounds 4.9 billion ...
Media show that in 1999, German newspapers attracted a staggering DM16 billion (pounds 4.9 billion ...
Sony Data Media has picked below-the-line roster agency WDPA to handle direct marketing for its high-tech data storage products.
subscribers. QVC is looking to use the campaign as a benchmark for the effectiveness of DM within its ...
NTL is investing pounds 10m in its biggest below-the-line campaign to date, to promote its digital service and rebranded former Cable & Wireless services.
internet retailer of books, CDs and DVDs. The company will invest DM7bn into its e-commerce activities ...
s entry into the DM arena (Marketing, August 17). However, Barton is now understood ...
s complex consumer requirements in earnest. For the year to May, DM to the 60-plus age group ...
and wide. One wonders, indeed, how the mailing list was compiled. Is it really just DM agencies that are being targeted? Perhaps The Windmill has a DM agency of record to execute such exquisitely targeted ... , as a loyalty expert at a top DM agency suggested, based on nips . The phrase member ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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