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DIRECTWATCH: WH Smith festive loyalty bonus

handles much of its DM activity in-house, with the remainder overseen by IMP. The agency has recently ...

Argos launches store card to take on rivals

-the-line push from Argos advertising agency Ogilvy. Argos said there were no plans to appoint a DM agency ...

Bertelsmann reveals £9.5bn war chest

internet retailer of books, CDs and DVDs. The company will invest DM7bn into its e-commerce activities ...

DIRECT BRIEFS

Service. The body, which monitors DM volume and expenditure on behalf of Royal Mail, said spend...A surge in activity from the retail and financial services sectors were the main catalysts of a 12.5% year-on-year increase in second-quarter direct mail volumes, according to the Direct Mail Information Service. The body, which monitors DM volume and expenditure on behalf of Royal Mail, said spend ...

FIELD MARKETING LEAGUE TABLES 2000: Field methods look to future - The technology revolution has created a new type of client-customer interaction, but field marketers are adapting their offerings to fulfil this new need

chairman Tony Stratton says it is talking to consultants and to Direct Partners, a US DM agency also ...

territory. Why the store is planning a DM push on its ordering service

Barely a week goes by in which Sainsbury s is out of the news. This week s story - that the supermarket giant has appointed a new direct marketing agency, Barraclough Hall Woolston Gray, to its home shopping service - represents the latest salvo in the supermarket wars.

BRAND HEALTH CHECK: amazon.com - Will Amazon continue to deliver the goods? Amazon.com’s value was slashed last week over fears that it may never make a profit. We asked two experts how it should respond

deputy chairman of DM agency Claydon Heeley Jones Mason, which handles business for the likes ...

Direct: Briefs

marketing specialists. Chris Brooks joins from Pinnacle Insurance, where he was DM manager, and Bryn ...

Directwatch: A weekly analysis of the direct marketing field in association with Royal Mail

about a slowdown in the growth of financial DM remain despite a rise in spend. If credit cards ...

Sainsbury’s to hold DM account review for ’To You’ division

Sainsbury s is holding a review of the direct marketing arrangements for its home shopping service, rebranded last month as Sainsbury s To You, which is now handled by Brann London.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.