Media show that in 1999, German newspapers attracted a staggering DM16 billion (pounds 4.9 billion ...
Media show that in 1999, German newspapers attracted a staggering DM16 billion (pounds 4.9 billion ...
Sony Data Media has picked below-the-line roster agency WDPA to handle direct marketing for its high-tech data storage products.
Bids for Germany’s third-generation mobile licences could reach as much as DM100bn ( 30bn...LONDON (Brand Republic) - Bids for Germany’s third-generation mobile licences could reach as much as DM100bn ( 30bn), according to a Berlin government economic advisor. After the latest round yesterday, the bids totalled DM85bn mark. There are a total of five licences available and six remaining ...
Almost 800 business-to-business mailings were tracked in March, a slight fall on February s level due probably (as with consumer mail) to more activity than usual in the first two months of the year. Business mailings accounted for 29% of the 2683 different DM creatives tracked in March ...
on February 1999. Business mailings accounted for 24% of the 3756 different DM creatives tracked ... -third of mailings are sent to existing customers. Business DM activity dropped across most areas ... on the telephone, fax and direct mail as their preferred response mechanisms. Some 46% of business DM ...
as marketing manager, responsible for all marketing activity including advertising, exhibitions, DM and web ...
to its DM roster in November to work with Euro RSCG Wnek Gosper. ...
follows its acquisition of UK agency Communicator last May. The new network will include US-based DM ...
-scale DM activity over the past year, through Claydon Heeley Jones Mason. Last October, it launched a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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