07 Dec 2000
, with a brief to develop a six-figure, integrated campaign. The work is likely to include a range of DM...SAS Airline has appointed Leonardo to launch its new route between Birmingham and Copenhagen, with a brief to develop a six-figure, integrated campaign. The work is likely to include a range of DM activity, including direct mail.
...
19 Oct 2000
| by MARK KLEINMAN
into a more sophisticated overall DM strategy.
The site is about taking the hassle out of travelling for commuters, who make up 70% of our customer base, he said.
It will tie in with our overall DM strategy ...
100.
Data captured from the promotion will be used in future DM activity.
...
28 Sep 2000
| by CORDELIA BRABBS
Thomas Cook Ski Direct is aiming to raise its identity as a customer-focused operation, with a DM...Thomas Cook Ski Direct is aiming to raise its identity as a customer-focused operation, with a DM campaign for its holiday booking service.
The work, by Smith Bundy Carlson, targets 17,000 regular ...
-respondents to the initial mailing.
The DM strategy revolves around the three annual purchasing triggers for ski holiday ...
28 Sep 2000
| by CORDELIA BRABBS
Eurostar has begun a review of its pan-European direct marketing account, currently held by Rapier.
29 Jun 2000
| by ALEXANDRA JARDINE
marketing specialists.
Chris Brooks joins from Pinnacle Insurance, where he was DM manager, and
Bryn ...
23 Jun 2000
| by KAREN YATES
and Sao Paulo and at
DM9 before upsetting the apple cart and breaking away to help revitalise
the now ...
09 Jun 2000
| by JANE AUSTIN
director of the Brazilian agency DM9DDB, says:
More than 1,000 magazines have launched in Brazil ...
01 Jun 2000
| by JEREMY RIDGWAY, associate director of A
.
Learn.co.uk, the educational web site launched by Guardian Unlimited, is
running a DM campaign through ...
25 May 2000
| by JEREMY RIDGWAY, associate director of A
, the integrated marketing consultancy based in Buxton, has set
up a new DM division, Osborne Direct. It has ...
04 May 2000
| by IAN DARBY
supplies online, has appointed DMS
to run an advertising and direct mail campaign to build awareness ...
by an incentivised mailing, inserts and product
cards. DMS will target office managers, finance directors ...